Improve YouTube SEO with Better Video Tags
One of the most asked questions amongst the YouTube community is simple: How do you get more YouTube views? Even though this sounds like a simple question, how to drive more traffic to your YouTube video can be anything but simple. There are many different ways to increase the amount of views on your YouTube videos. In this article we are going to tackle one of the most popular methods for getting more viewers: Improving you YouTube Video Tags.
What You Need for this Video:
- Google Keyword Planner: https://adwords.google.com/KeywordPlanner
Add default upload tags for your YouTube channel.
The first step to increasing your YouTube views is creating default upload tags and keywords for your videos. Default upload tags guarantee that every single one of your YouTube videos starts out with the same 3-5 tags. Not only does this help optimize your YouTube channel for search engine traffic, but it also help increase the amount of related videos that are shown on the side of your videos. More related videos that are yours means more video views for your YouTube channel. Let’s take a look at some of the keys to creating effective default video upload tags and keywords:
- Your video tags should be similar to your channel tags, and best describe the main themes of your channel
- These keywords should be less specific than tags for your individual videos
For example, if you had a YouTube channel with content about how to get better at Halo, you would do something like this for your default upload tags: Halo Tips and Tricks, Halo Tutorials, Halo How-Tos, Halo Help, and Getter better at Halo.
As you can see, these are some fairly broad keywords, and not very specific. However, it describes your channel content and helps users find related content on the same subject – especially if it’s a video of your own. If you’ve just created your channel, it may take time to have more related videos of your own show up on your side back because of lack of content and channel reputation. Some of your more popular videos also might have less related videos. However, if you stick with this method, it will work!
If you’re having trouble coming up with keywords or tags for your channel, Step 2 will explain how to do some quick research to get you moving in the right direction.
Brainstorm Keywords Related to Your Video
There are a couple different of ways you can come up with keywords or tags for your YouTube videos. You can either take a wild guess, and hope that you hit the lottery or, you can take a few extra minutes to do some basic research in to long tail keywords. This will help narrow down your target market and guarantee that the people who find your content were searching for it on purpose. This equals much more engaged viewers and a better chance that they will spend more time watching your videos.
If you want to learn more about long-tail keywords, check out this awesome article from Wordtracker.com.
In order to brainstorm keywords and tags for your YouTube videos, you must first put yourself in the shoes of someone who is looking for your content on the internet. For example, let’s go back to the YouTube channel about how to get better at Halo. Your weekly video might talk be about how to get better at strafing and dodging bullet fire – this is an essential skill in FPS gameplay that the best players have mastered. Think about what someone might type in to a Google or YouTube search in order to find a video about how to get better at dodging bullet fire in Halo.
Some keywords you might come up with: get better at dodging bullets halo, get better at strafing halo, how to dodge bullets halo, and dodge bullets halo
As you can see, these are typically longer than 3 words and are very specific to the content that you’re showing in your YouTube video. Another key point to remember is that there are a lot of different ways to get to the same content when searching on the web. Be creative, and come up with a few different long tail keywords that are similar. Examples can be: how to dodge bullets in halo vs get better at dodging bullets in Halo. Depending on some research you’ll do on the next step, picking one of the two, or having both, can help you yield better results.
Validate Your Keywords with the Google Keyword Planner
After you have spent some time brainstorming keywords and tags for your YouTube video, the next step is to validate your research with the Google Keyword Planner tool. Google uses a very specific and complex algorithm in order to display their search results – everyone in the world is competing against each other to get to the first page of Google. Furthermore, the very first result on Google get’s 33% of the traffic search, which falls off sharply after the first page. The key here is to know what battles are worth fighting, and which one’s you will most likely lose.
The key part of this step is validating that the long-tail keywords you created in Step 2 are valid keywords for getting your video to the top spot, or at least the front page of Google’s search results. You’ll want to find long tail keywords that have traffic, but also have low competition. This means you’ll not only guarantee viewers are searching for your content, but that you actually have a shot of ranking on those pages as well. Getting on the first page of Google for a lower traffic search term if more important than ranking on page 2, 3, 4, or 5 for a higher traffic search term.
Google’s Keyword Planner makes it easy for you to take the brainstorming done in step 2 and get immediate validation of whether your keywords are effective or not. Simply copy and paste the text from Step 2 in to the ‘Get Search Volume Data and Trends’ box – this will give you monthly search engine traffic and data for your selected keywords, and also give you an idea of the competition around those keywords. Ignore the ad unit price for now, we’ll get to that topic in an article down the road.
The rest is pretty simple – continue to experiment with keywords until you can come up with a list of 10-12 keywords for your YouTube video that guarantee traffic, and a shot of ranking on the top page. If you continuously see keywords that do not show traffic through the Google Keyword Planner, there’s a chance you may want to revisit your brainstorm. Although there is most likely traffic for the keywords, it isn’t of high enough volume where Google seems to care anything about it. Unless you are sure of the niche you’re going after, I would stay away from using keywords with such low traffic.
Bonus: Place Your YouTube Video on the Front Page of Google, on Your Very First Day!
I’d like to think this to be the case, but you would be silly to believe that a video with 200k, 300k, 500k, or even 1 million YouTube video views got there by the person just posting it and forgetting about it. Unless it’s a viral video, or something insanely unique, the creator most likely took some additional steps to skyrocket the views on their YouTube video. For me, it was one little trick that helped with some of my early successes, such as my Xbox 360 Controller No Battery Pack Fix or my How to Fix E74 Error for Xbox 360 videos.
We’ve been talking a lot about getting your result to the first page of Google or YouTube in order increase views on your YouTube video. However, you can still get your content on the first page of Google and increase views without having your video or content show up specifically as a search result. In this day and age, Google highly ranks Web 2.0 (or user built) websites. This means that the websites ranking on the first page for the keywords in your video most likely have a spot where you can place your content and that means peoples searching for the content will get their eyes on your video by virtue of these other pages. Talk about a win win!
To do this is simple: Take your validated list of keywords and begin typing them in to the search box on Google or YouTube. Here, you’ll find websites that have spaces available for your to share your content. Don’t venture far off from the landing pages for these search terms; usually people don’t visit any other pages than the one they have landed on from Google. The number one thing to remember using this technique is to avoid spamming your content. Never post something like “Look at my video”. Google, and more important people, hate this! Instead, find creative and valuable ways to entice people to click on your video link, or visit your YouTube channel. Usually they will either have a direct link to your video that you have posted along side of your comment/suggestion, or they will go to your website that is commonly referenced in the comments section of websites (you’ll be asked for this before submitting a comment).
Example 1: Take your video search keywords and tags, and paste one in to YouTube. Visit the first 5-10 videos on the search results page and post some valuable or creative comments on these videos. Usually, the same people looking for this content will be looking for yours as well.
Example 2: Take your video search keywords and tags, and past them in to the Google Search Box. Look for not only YouTube videos that are ranking on the first page, but other websites as well: GameFAQs, Reddit, Xbox Forums, etc. Find a way to post a creative, yet value-add post on there about your experience with the topic, things you found helpful, etc.
Both of these methods will entice viewers to check out your content. If you spam them and beg for views, it will do the exact opposite! Following this method for every one of my YouTube videos has allowed me to create good traffic near the upload date, and sustain that traffic for even more YouTube video views later down the road.
Start getting more YouTube views…today!
You now have a much better understanding on how to increase YouTube views and SEO through the use of better video tags and keywords . If you follow this guide and repeat this for all of the quality content that you are creating, getting to the top of the search results on Google and YouTube will be easy.
Di you Hhve other tips on how to improve your video tags and keywords on YouTube? Post a comment below and get a conversation going. Be on the lookout for more YouTube SEO tips and other ways to improve your YouTube channel on XboxDIY.com